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Connect OpenClaw to Bing Webmaster Tools

Let an OpenClaw agent read search performance, inspect crawl issues and submit URLs in Bing Webmaster Tools, with no credentials handed to the agent.

Tags:integrations

Bing Webmaster Tools is Microsoft’s counterpart to Google Search Console: the place where site owners see how their pages perform in Bing search, check crawl and indexing issues, submit sitemaps and push new URLs for indexing. Because Bing also feeds DuckDuckGo, Yahoo and Copilot results, it matters more than its share of direct traffic suggests. It is also the dashboard most teams forget to open, so crawl errors sit unnoticed and new pages wait weeks to be discovered.

With Claworc’s External Connections, an OpenClaw agent can work inside Bing Webmaster Tools on your behalf. You sign in to your Microsoft account once through a popup, Composio holds the resulting token, and the agent gets an auto-generated claworc-bing_webmaster_tools skill that tells it which Bing Webmaster Tools tools exist and how to call them. The agent never sees a password, an OAuth token or an API key.

Composio’s Bing Webmaster Tools toolkit exposes 13 actions. In practice an OpenClaw agent leans on a handful of capabilities:

  • List verified sites — see the sites on the connected account, which the agent needs before anything else.
  • Search performance — site-level clicks and impressions as daily totals, top queries or top pages.
  • Query and page drill-down — follow one query over time, or one URL and the queries that bring traffic to it.
  • Crawl diagnostics — crawl issues and daily crawl statistics for a site.
  • Inspect a URL — index and crawl metadata for a single page, to answer “is this page in Bing yet?”
  • Submit URLs and feeds — push up to 500 URLs for crawling, or a sitemap or feed URL.
  • Check submission quota — how much of the daily and monthly URL submission quota is left.

Every tool is called through a small broker running next to the agent, so the agent only needs to describe what it wants done in plain language and let the skill handle the rest.

After a blog post or product page goes live, tell the agent the URL. It checks the remaining quota, submits the URL for indexing, and a day later inspects it to confirm Bing has picked it up. Pair it with a site connection or a sitemap and it can do the same for every new page automatically.

On a schedule, the agent pulls crawl diagnostics and search performance for each verified site, then sends a short summary: new crawl errors and the URLs affected, clicks and impressions against the prior week, and the queries that gained or lost the most. The dashboard you never open turns into a message you actually read.

“Bing clicks on the docs section fell last week, why?” The agent lists the top pages, finds which URLs lost impressions, inspects them for indexing problems, and checks the query performance for the terms they used to rank for. You get a short diagnosis and a list of pages to look at, rather than a spreadsheet to build yourself.

Connecting Bing Webmaster Tools takes three steps: an admin adds a Composio API key to Claworc’s settings, you open the instance’s Settings tab, click + Add connection, pick Bing Webmaster Tools and sign in with your Microsoft account. The claworc-bing_webmaster_tools skill appears in the instance a moment later. The full walkthrough, including the exact Composio permissions the key needs, is in the External Connections documentation.